Abstract

After two decades of building everything from app icons to books to games, I’ve learned that what lasts isn’t efficiency or optimization, but the details that spark joy. In this talk I’ll share stories from my own work to show how personality and emotional design turn ordinary products into memorable ones, and why that extra effort matters.

Michael Flarup, CEO @ Northplay

Michael is a Danish designer & entrepreneur. He runs game studio Northplay, design studio Pixelresort and resource platform Apply Pixels. He’s got a treasure-trove of experience creating his own companies, leading teams of developers and designers and working on countless of succesful products, games and services.