Biography

Hidde van der Ploeg is a designer who taught himself how to code and make apps. He now works full-time on his own apps as an indie developer and is the creator of popular apps like Helm, NowPlaying, Gola, and Volo. He’s also a regular at the Apple Developers' Conferences around the world.

When Hidde is not coding, he enjoys buying and listening to records or watching football with friends.

Talk: Less AI, More Magic

AI is everywhere these days, usually represented by a wand or sparkle icon. In this talk, I will explain why AI should be integrated as a feature rather than treated as a standalone product. When used right, AI can create a magical experience and change how users perceive your product.